Petar Petrov

OVERVIEW

Buero New York teamed up with Petar Petrov to creatively direct and produce his Autumn/Winter 2020 fashion show. I was responsible for designing print and digital assets to document the event and collection, including packaging photo and video content for social channels and designing the lookbook. When Milan Fashion Week re-see appointments were canceled due to global events, we expedited production, delivering hard copies of the lookbook to buyers within a week of the event.

ROLES

• Layout & book design
• Invitation design
• Social asset creation
• Image selection & processing

SELECTED BRANDED CONTENT PROJECTS

TikTok Europe

CLIENT GOAL:
Promote the 2023 European TikTok Ad Award winners while educating readers on how to leverage TikTok as a powerful marketing tool.
RESULTS:
  • Crafted an interactive article featuring seven TikTok-style video interviews of award winners.
  • Developed a custom, dynamic carousel format with contextual stats and insights.
  • Art directed the creation of two custom CGI animations by Studio PIC incorporating TikTok’s branding.
  • Tapped into TikTok’s sleek aesthetic through a custom design featuring bold typography, glass textures and full-bleed photography.
67k+
Page Views
773k+
Cross-Platform Impressions
*includes paid and organic social impressions
Link To Live Experience

Chase United

CLIENT GOAL:
Promote the Chase United Business Card and Chase United Club Infinite Card to luxury travelers, emphasizing the value of owning both cards.
RESULTS:
  • Developed a narrative centered on three key luxury travel trends, seamlessly highlighting card benefits through real-world scenarios.
  • Used interactive modules to deepen engagement by visualizing rewards.
  • Enhanced the luxe experience with full-bleed cinematic photography and video, effectively resonating with affluent travelers.
93k+
Page Views
348k+
Cross-Platform Impressions
*includes both articles from this series
Link To Live Experience

Mastercard

CLIENT GOAL:
Educate readers on the benefits of open banking for small businesses while showcasing Mastercard’s expertise and innovative financial technology.
RESULTS:
  • Produced a scannable, interactive narrative with impactful data integration showcasing Mastercard’s impact on small business growth.
  • Art directed seven custom animated illustrations by Studio Ianus to visualize complex financial technology concepts.
  • Crafted a custom design incorporating Mastercard’s vibrant brand colors, bold geometry, and modern sans-serif type for a streamlined visual experience.
84k+
Page Views
7.6M+
Cross-Platform Impressions
*includes all 3 articles from this series as well as paid and organic social impressions
Link To Live Experience

Bluejeans by Verizon

CLIENT GOAL:
Showcase BlueJeans Studio’s business value and provide actionable insights on leveraging video production to strengthen relationships with consumers and employees.
RESULTS:
  • Created an engaging, profile-driven story featuring video creators Sophia Li and Edgar Esteves.
  • Leveraged existing video assets from these top creators to produce an eye-catching animated header video.
  • Employed interactive cards to highlight key quotes in a digestible format that tapped into social media UI.
  • Developed a modern visual design approach incorporating bold sans-serif typography, custom animations, and the brand's striking gradient color palette.
369k+
Page Views
1.2M+
Cross-Platform Impressions
*includes paid and organic social impressions
Link To Live Experience

THE CHALLENGE

Create a cohesive vision for event coverage while collaborating with three stylistically diverse photographers and managing a team split between Europe and the U.S.

THE SOLUTION

Embraced the variety of photography styles to craft a nuanced, dynamic look for the brand. Worked efficiently to repurpose show assets across social platforms, extending the brand’s reach beyond in-person events.
EVENT INVITATIONS
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LOOKBOOK
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SOCIAL
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OTHER PROJECTS

Meghan Donovan Creative 2023