Ten Plus

OVERVIEW

Ten Plus offers the fashion world a fresh take on print magazines. The bi-annual publication, housed in a limited edition box, features twenty oversized fold-out posters and a traditionally bound booklet covering women’s and men’s luxury fashion, couture, beauty, and fine jewelry. Inspired by destination shows, it delivers a unique, tactile cultural experience to readers.

ROLES

• Layout & graphic design
• Style guide creation
• Image selection & sequencing
• Project management
• Client communication

SELECTED BRANDED CONTENT PROJECTS

TikTok Europe

CLIENT GOAL:
Promote the 2023 European TikTok Ad Award winners while educating readers on how to leverage TikTok as a powerful marketing tool.
RESULTS:
  • Crafted an interactive article featuring seven TikTok-style video interviews of award winners.
  • Developed a custom, dynamic carousel format with contextual stats and insights.
  • Art directed the creation of two custom CGI animations by Studio PIC incorporating TikTok’s branding.
  • Tapped into TikTok’s sleek aesthetic through a custom design featuring bold typography, glass textures and full-bleed photography.
67k+
Page Views
773k+
Cross-Platform Impressions
*includes paid and organic social impressions
Link To Live Experience

Chase United

CLIENT GOAL:
Promote the Chase United Business Card and Chase United Club Infinite Card to luxury travelers, emphasizing the value of owning both cards.
RESULTS:
  • Developed a narrative centered on three key luxury travel trends, seamlessly highlighting card benefits through real-world scenarios.
  • Used interactive modules to deepen engagement by visualizing rewards.
  • Enhanced the luxe experience with full-bleed cinematic photography and video, effectively resonating with affluent travelers.
93k+
Page Views
348k+
Cross-Platform Impressions
*includes both articles from this series
Link To Live Experience

Mastercard

CLIENT GOAL:
Educate readers on the benefits of open banking for small businesses while showcasing Mastercard’s expertise and innovative financial technology.
RESULTS:
  • Produced a scannable, interactive narrative with impactful data integration showcasing Mastercard’s impact on small business growth.
  • Art directed seven custom animated illustrations by Studio Ianus to visualize complex financial technology concepts.
  • Crafted a custom design incorporating Mastercard’s vibrant brand colors, bold geometry, and modern sans-serif type for a streamlined visual experience.
84k+
Page Views
7.6M+
Cross-Platform Impressions
*includes all 3 articles from this series as well as paid and organic social impressions
Link To Live Experience

Bluejeans by Verizon

CLIENT GOAL:
Showcase BlueJeans Studio’s business value and provide actionable insights on leveraging video production to strengthen relationships with consumers and employees.
RESULTS:
  • Created an engaging, profile-driven story featuring video creators Sophia Li and Edgar Esteves.
  • Leveraged existing video assets from these top creators to produce an eye-catching animated header video.
  • Employed interactive cards to highlight key quotes in a digestible format that tapped into social media UI.
  • Developed a modern visual design approach incorporating bold sans-serif typography, custom animations, and the brand's striking gradient color palette.
369k+
Page Views
1.2M+
Cross-Platform Impressions
*includes paid and organic social impressions
Link To Live Experience

THE CHALLENGE

Develop a design system tailored to the new, larger box format while preserving the existing visual identity we had previously established for the Ten Magazine brand.

THE SOLUTION

Embraced the three-dimensionality of the product and focused on enhancing the unboxing experience. Leveraged the larger format to create high-impact posters and a bolder version of the existing magazine.
POSTER GALLERY
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MAGAZINE GALLERY
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OTHER PROJECTS

Meghan Donovan Creative 2023